16 March 2013
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WPMU DEV Nails the Mails with Help Scout

Not long ago at WPMU DEV, we found ourselves up the proverbial creek without a paddle. Well, we had a paddle, but it just wasn’t a very good one.

The problem was success. The paddle was gmail. The solution was Help Scout.

Check out the video and/or read on for how it panned out… there’s a special offer at the end.

The Problem – Awesomeness

We’ve taken great strides in the last year: fantastic new design, powerful new plugins, a vast amount of updates, exceptional support and customer service from a rapidly growing team of support staff, designers and developers… and, as always, great value.

Help Scout Helps WPMU DEV to Nail the Mail
A fabulous new site design and an awesome team behind the best collection of WordPress plugins on the web! Power up your WordPress site and let us be your WordPress team!

In 2012, the number of our users effectively doubled, and we currently have over 150,000 members! Our team has necessarily expanded with the demand, going from a mere handful to over 30 staff members worldwide.

As we’ve grown, so have our needs. And not without growing pains we may add. But the single largest thorn in our side was handling the increasing load of pre-sales and billing inquiries. It snuck up on us kinda suddenly.

A couple of years ago we had only one or two folks handling these items. We depended on gmail, and as fantastic as it is, this didn’t scale at all. Imagine having 7 or 8 people within a single email account. Mayhem would be an understatement.

  • We had no way to track whether or not folks were getting the answers they needed – much less how many each of our staff were handling so we could gauge when more were needed.
  • We had to deal with duplicate responses from our staff, and there was no real accountability when things went wrong and mistakes were made.
  • Tracking emails and then doing follow ups were a real chore, and increasingly difficult as we took on more staff.

When Nothing Else is Up to the Task

So we were growing and getting more attention and having more inquiries and needing more staff. This is a really good problem to have, but how were we supposed to address it?

Support desks are popular. Hosting companies use them; software companies do as well. So it made perfect sense to us to look into these, and we certainly did. We looked into several, and found that Kayako, UserVoice, and Zendesk help platforms really rock.

However, after putting these full-on helpdesk platforms to the test, we found that each has their strong points, but all were way too complex and overwhelming for our particular needs. Plus, we didn’t want to spend time and money training staff on using the thing.

We needed something that we could start using from the get-go. We needed a smooth workflow but with something to track our statistics, our customers emails, and ensure we don’t ever miss those crucial pre-sales questions. We needed something like gmail… but on steroids!

Help Scout – Tailor-Made for Our Needs

When we found Help Scout, we were almost resigned to having to learn our way around one of the heavier players, and train staff how to use it too. But all that changed in an instant. Well, in a few minutes anyway… the time it took us to set things up.

Help Scout provides an interface that is so intuitive anyone who has ever received an email before can immediately understand and use it. It’s designed specifically to handle customer email inquiries in the most efficient way possible. And any number of support staff can be assigned accounts in Help Scout.

To help keep things nice and organized, any member of the staff can assign emails to any other member (very handy when someone has already replied, or specific tasks are delegated), and any staff member can view all their active emails just by clicking a menu item. No more endless searching!


Assigning an email to another staff member pops it into their own “My Tickets” area where they can get right to it.

Email conversations can be archived when responded to or kept active, organized with custom tags, forwarded, and even moved to other inboxes too.

Duplicate responses from staff are a thing of the past too. On any open conversation, staff members can instantly see who else is currently viewing the same email. Plus, all previous conversations from the same address are listed in the sidebar and can be reviewed in a popup window.

Eliminate duplicate emails with Help Scout
Keeping track of who did what is a snap. Every action by every staff member is logged in the email thread itself.

Awesome Reporting

Ever tried to get decent statistics and reports in gmail? Ack! Help Scout solves that with powerful built-in analytics and reporting features. All we need to do now is simply select a date range and check the inboxes we want to include in the report. Click Update and bam! Multiple real-time reports, including daily stats that can be viewed with a simple mouseover.


Statistics can be generated for any date range you need. Breakdowns are included for average response times, your custom tags, as well as the most used quick replies.

Accountability and awesome stats for multiple users is a snap too. We can now see at a glance who is handling what, how much, and how fast. We can also see who might need help, and who is just knocking ‘em out of the park! Knowing if and when more staff is needed, or can be assigned to other tasks, is child’s play. Want to reward staff for performance? Check out the Awesomeness Index… too cool.

Everyone on the support staff can view performance stats too!

Addon Coolness

Help Scout even has a bunch of cool apps that can be integrated to make working that email queue as efficient, and as much fun, as you could hope for.


Just a few of the addon apps available from Help Scout.
  • Group Chat & IM with Campfire or HipChat
  • CRM addons for Highrise & Capsule
  • Satisfaction ratings using Hively or Nicereply
  • Live chat with Olark or Snap Engage
  • Integrate and track phone calls from over 20 voicemail providers
  • Filter out of office and auto replies.

We’re currently doing a test run of the Grasshopper addon which sends voicemail to the inbox along with the audio recording and an automatic text transcription. How cool is that, you ask? Pretty awesome, we say!

They also have a growing collection of guides, e-books, and webinars to help even the most novice of support staff get up to speed. And, if you’re a “dig-in-and-get-your-hands-dirty” developer type, there’s a fully documented API to extend and hook into Help Scout’s features.

The Transition

Moving our email support from gmail to Help Scout wasn’t without its own issues. Getting used to a new system and new settings brought up a few challenges of its own. Some were trivial, like how to deal with autoresponders autoresponding to each other and filling up the main inbox with a bunch of junk.

Some issues we experienced were out of everyone’s control. Like when Amazon Web Services crashed and took down half the web. At that time, we were still forwarding email from gmail to Help Scout. Naturally, some got lost. And, naturally, customers weren’t happy.

But through all that, Help Scout’s own fantastic support staff were there for us. They dug their heels in and didn’t quit until all our issues were resolved.

Now, Here’s the Deal!

We are so impressed with Help Scout that we want to share the joy with our members and readers. So we arranged an awesome deal for ya!

Normally Help Scout offers a 15-day free trial. But if you’re reading this (lucky you), you can get the full package free for 3 months. You read that right: 3 months free trial on their paid plan. That includes all the goodies & unlimited users.

When the 3 month trial expires, you can choose to continue with the paid plan (starting at $15/user/month) or downgrade to their free plan (up to 3 users).

To get this awesome deal, you must sign up on this page:
https://www.helpscout.net/p/wpmudev/

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